All you Big Bang Theory fans probably remember the scene where Sheldon and Amy devise an experiment to observe Meme Theory. They notice the rapid spread of a rumour they created among their group of friends.
Meme theory suggests that ideas, behaviours, or skills are transferred between people through the process of imitation. Quite like viruses, pieces of information are reproduced with slight mutations using human beings as hosts.
It has been said that gossip is an imperative part of society. Most of the time, we fail to realise the effect it has on its victims until we fall prey to it ourselves. So let’s be wise and avoid spreading things that need not be spoken about.